Bonus Session – Cold Calling Challenge
Session Highlights:
This final Cold Calling Confidence session celebrated participant achievements over 5 weeks and introduced a comprehensive cold calling scorecard framework. Mark Whitby revealed competition results showing impressive metrics: 2,987 calls made, 366 conversations held, and 112 meetings booked across 28 participants. Rebecca Hastings, who achieved a remarkable 78.6% conversion rate, shared her systematic campaign approach combining LinkedIn marketing with strategic cold calling. The session concluded with advanced voicemail techniques and a complete evaluation framework for measuring call effectiveness.
Timestamps:
[00:00-01:57] Opening and wins celebration – Participants share successes including job pickups, new meetings, and recruitment wins from the 5-week program
[01:57-03:04] Session overview – Introduction to final session focus on removing roadblocks and continuous improvement methodology
[03:04-04:58] Leaderboard introduction – Explanation of tracking metrics for volume (activity) and ratios (effectiveness)
[04:58-09:22] Competition results announcement – Victoria Wade (711 calls), Ridoy Rahman (55 conversations), Rebecca Hastings (22 meetings booked) top performers
[09:22-12:48] Program statistics analysis – 28 participants, 12% call-to-conversation rate, 31% conversation-to-meeting rate, benchmarking insights
[12:48-14:57] Top performer conversion rates – Rebecca’s 78.6% close rate highlighted as exceptional efficiency example
[14:57-24:56] Cold calling scorecard framework – Detailed breakdown of 5-phase evaluation system: opener/icebreaker, value/relevance, discovery/questioning, objection handling, closing, plus control/flow and bonus rapport points
[24:56-32:27] Call metrics and coaching methodology – Talk time ratios, call duration targets, question types, and systematic improvement approach
[32:27-42:11] Rebecca Hastings interview – Campaign-based approach, LinkedIn integration, standing desk setup, research-driven value propositions, peer positioning strategies
[42:11-47:29] Q&A on timing and frameworks – Best times for calls, introduction to “7 Ways to Get New Clients Fast” including MPC (Most Placeable Candidate) approach
[47:29-55:35] Advanced voicemail strategy – Richard Smith’s “Problem Prospecting” approach, multi-touch campaign integration, mystery-driven voicemail scripts
Responses