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Welcome and Introduction

Mark Whitby·April 21, 2025

Let’s be honest—whether you’re a seasoned recruiter who’s out of practice or you’ve never been trained on cold calling, picking up the phone can feel uncomfortable. After a bad call, it’s easy to take it personally and worry about coming across as desperate or pushy.

It doesn’t have to be that way. With the right mindset and approach, the phone becomes a powerful tool to connect with ideal clients, cutting through the noise to make genuine human connections. Done correctly, cold calling is extremely effective for growing your client base.

Over the next 30 days, you’ll learn how to:

  1. Rewire your mindset and build lasting self-confidence
  2. Master the exact structure of a modern cold call
  3. Handle the toughest objections recruiters hear daily
  4. Book more meetings without sounding like everyone else

You’ll gain access to world-class speakers, insights from top-producing recruiters, our comprehensive playbook, and a 30-day challenge for consistency and accountability.

Here’s why this matters: Research shows you’re 56% more likely to book a meeting via phone than email, yet fewer than 13% of recruiters use phones in their outreach. While most hide behind emails and LinkedIn, you can break through the noise and build real connections.

Commit to this process, complete the assignments, and pick up the phone—you will get results. This journey will be fun, practical, and transformational!

Now, please continue by watching the next two videos: “Tools and Tech” and “How to Get Maximum Value from the Program” to complete your orientation.

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