Module 1 – Sales Mindset: How to Reframe Your Self-Talk and Limiting Beliefs

Mark Whitby·April 24, 2025

Session Highlights: This masterclass focused on sales mindset, particularly how to reframe self-talk and limiting beliefs for cold calling success with our guest speaker Chris Hatfield, a mindset and wellbeing coach with 17 years of sales leadership experience. The session covered practical techniques for managing negative thoughts, overcoming call reluctance, and building confidence through reframing exercises.

Timestamps:

  • [06:03] Mark Whitby introduces the Cold Calling Confidence masterclass with 167+ participants
  • [07:55] Introduction of guest speaker Chris Hatfield, mindset coach and author of “Sales Psyche”
  • [09:09] Chris outlines the session agenda: mindfulness, self-talk, limiting beliefs, and reframing techniques
  • [10:59] Explanation of rational brain vs. primal brain function and “amygdala hijack”
  • [15:05] Discussion about self-talk operating at 800-1200 words per minute with 80% being negative
  • [19:32] Interactive exercise where participants identify their current self-talk patterns
  • [24:25] Chris shares elephant analogy to explain how limiting beliefs form and constrain us
  • [29:04] Breakdown of common thought biases: mind reading, overgeneralization, egocentric thinking
  • [34:09] Introduction to “affect labeling” – naming thoughts to regain rational control
  • [38:28] Techniques for reframing negative self-talk including examples from professional athletes
  • [45:52] The “90-second reset” technique and demonstration of the five senses exercise
  • [52:30] Analysis of Andy Murray’s positive self-talk notes during professional matches
  • [57:48] Exercise on reframing limiting beliefs as constructive questions with action steps
  • [59:59] Mark announces the 30-day Cold Calling Challenge with leaderboard tracking
  • [1:02:35] Q&A on identifying limiting beliefs and managing pre-call negative thinking
  • [1:13:02] Question from Buck about managing negative thoughts while preparing for calls
  • [1:13:55] Megan asks about overcoming call reluctance despite having successful calls
  • [1:17:36] Stacy asks about combating the belief that she sounds young and isn’t taken seriously

 

Key Action Items from the Session:

  1. Track and reframe your self-talk – Notice negative self-talk patterns throughout the day and practice reframing them as questions rather than statements
  2. Create a personalized self-talk sheet – Similar to Andy Murray’s example, develop your own list of positive reminders for before and during calls
  3. Record successful calls and listen to them later to reinforce positive patterns
  4. Participate in the 30-day Cold Calling Challenge:
    • Track call attempts, conversations with decision-makers, and meetings booked
    • Report results on the leaderboard at recruitmentcoach.com/leaderboard

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