Module 2 – Everything Cold Calling
Session Highlights:
This Cold Calling Confidence Week 2 masterclass featured guest expert Sara Uy delivering comprehensive cold calling strategies specifically designed for recruitment agency owners. The session provided actionable techniques for outbound calling success, from proper mindset preparation to effective closing. Sara shared real-world examples from her recruitment industry experience, while participants engaged through chat contributions and brave volunteers demonstrated live role-plays, receiving immediate coaching.
Timestamps:
[00:00-02:57] Welcome and introduction – Mark introduces week 2 of Cold Calling Confidence program
[02:58-06:25] Cold Calling Challenge leaderboard – Recognition for Roberto (5 meetings), Ben James (203 calls), and Joe Sanderson (most conversations)
[06:26-10:15] Guest speaker introduction – Mark introduces Sara Uy and her background making live cold calls in recruitment
[10:16-15:30] Cold calling mindset preparation – Standing up, calling in front of others, power stances, and pre-call routines
[15:31-21:40] Why cold calling remains effective – Direct interaction, feedback loops, building rapport, and highest conversion rates
[21:41-30:07] Pattern interrupts and opening techniques – Creative introductions and specific “seconds” requests (37 seconds)
[30:08-36:45] Tone and mirroring techniques – Matching prospect energy and how to sound powerful and professional
[36:46-40:23] Research efficiency (2-3 minute rule) – Finding just enough information to create personalized hooks
[40:24-48:15] Objection handling strategies – Overcoming common objections and using the “tap trick” for active listening
[48:16-52:04] Hard closing techniques – Offering specific dates/times rather than asking open-ended questions
[52:05-55:15] The departure drill – Essential confirmation steps after booking a meeting
[55:16-01:15:12] Live role-play demonstrations – Participants practice real cold calling scenarios with feedback
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